⚫️🔺𝐈 𝐧𝐞𝐞𝐝 𝐦𝐲 𝐥𝐨𝐠𝐨 𝐢𝐧 𝐕𝐞𝐜𝐭𝐨𝐫 𝐟𝐨𝐫𝐦𝐚𝐭. 𝐖𝐡𝐚𝐭 𝐢𝐬 𝐭𝐡𝐚𝐭?⚫️🔺 One of the biggest mistakes I see first time entrepreneurs and business owners make is not having the proper logo files. I've been guilty of this myself in the past. This is a mistake that results in an unprofessional look both in print and digital production. If you have ever worked with an outside vendor or graphic designer, then you've probably been asked to provide your logo in vector format.
𝐇𝐞𝐫𝐞 𝐚𝐫𝐞 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐜𝐞𝐬 𝐛𝐞𝐭𝐰𝐞𝐞𝐧 𝐚 𝐯𝐞𝐜𝐭𝐨𝐫 𝐥𝐨𝐠𝐨 𝐚𝐧𝐝 𝐚 𝐫𝐚𝐬𝐭𝐞𝐫 𝐥𝐨𝐠𝐨 𝐚𝐧𝐝 𝐚 𝐛𝐚𝐬𝐢𝐜 𝐞𝐱𝐩𝐥𝐚𝐧𝐚𝐭𝐢𝐨𝐧:
The difference between a vector and raster logo is the way the computer generates the file in the software program.
A vector logo is created using a mathematical equation that allows your logo to be enlarged or smaller without losing quality.
A raster logo is created with a finite amount of pixels. You'll find that once you enlarge your raster logo larger than it's original size it will look fuzzy and distorted because it doesn't have enough pixels to render it.
𝐓𝐡𝐞𝐫𝐞 𝐢𝐬 𝐧𝐨 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧 𝐭𝐡𝐚𝐭 𝐯𝐞𝐜𝐭𝐨𝐫 𝐢𝐦𝐚𝐠𝐞𝐬 𝐚𝐫𝐞 𝐭𝐡𝐞 𝐛𝐞𝐬𝐭 𝐨𝐩𝐭𝐢𝐨𝐧 𝐰𝐡𝐞𝐧 𝐢𝐭 𝐜𝐨𝐦𝐞𝐬 𝐭𝐨 𝐜𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐥𝐨𝐠𝐨𝐬. Vector images are far more flexible when it comes to making changes. You can resize and rescale them as you wish.
𝑪𝒐𝒎𝒎𝒐𝒏 𝒓𝒂𝒔𝒕𝒆𝒓 𝒇𝒊𝒍𝒆 𝒕𝒚𝒑𝒆𝒔: .png, .jpg or .jpeg, .gif, .tif, .psd
𝑪𝒐𝒎𝒎𝒐𝒏 𝒗𝒆𝒄𝒕𝒐𝒓 𝒇𝒊𝒍𝒆 𝒕𝒚𝒑𝒆𝒔: .eps, .ai, .pdf, .svg, .sketch
I hope this has been helpful. Let me know if you have any questions or insights on vector vs. raster. Drop them below!