💖💛HOW TO RUN PROFITABLE FB ADS TO A COLD AUDIENCE ❄⛄ (cuz lots of you have been asking me about how I sell Gram Slam on evergreen) (note: this works for my online course and may have to be different depending on what you’re selling)
Here’s how it works (this is a simplified version)👇🏽
1️⃣ CREATE AN AD TO FREE WEBINAR 🖥
The ad is targeted to someone who has not seen any of my content before.
2️⃣ COLD LEAD SIGNS UP FOR WEBINAR ✍
A good ad will convert well. Make sure the copy speaks to your ideal client.
3️⃣ COLD LEAD WATCHES AND GETS VALUE 💥
A great webinar has a ton of value. It should be so valuable that you’re customers would be willing to pay for the information in it. It should not be a pitch fest.
4️⃣AT THE END, OFFER PROGRAM WITH A TIME-SENSITIVE DEAL ⏳
If the viewer feels like they’ve gotten a ton of value, they’ll stick with you to the very end. Here, you can offer your program at a promotional price or with a special bonus that expires shortly after the webinar concludes. The fact that the deal goes away quickly urges them to buy now. (For this, check out deadline funnel).
We’ve doubled our ad spend with this system, meaning if we spend $100 in ads, we average $200 in return. However, it constantly needs monitoring and tweaking, and whenever competition is high (like over Black Friday and Cyber Monday, costs go up).
I’m NOT saying you should dump a ton of money into ads right now. I have been running Facebook ads for years so I know what works and what doesn’t work for my business.
But what I will encourage you to do is to test it with a product you already know sells. Try it, experiment, and see what works. You won’t know anything until you take action! 💥
If this was helpful, let me know below!
(aka your biz bestie)